Training courses are tailor-made to meet your needs, from one-on-one coaching to larger groups.

Managing the Media

(1 day workshop - up to 5 people)

The most popular workshop that has been used successfully for over a decade by hundreds of organisations to train their key spokespeople. This course provides the key elements and easy-to-remember formulas for professionally managing media interviews. Spokespeople learn the rules of the media game and how to get your message across every time.

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Maximising the Media

(1 day workshop - up to 4 people)

An intense workout for people with previous media experience and training, to further develop their skills and technique. Designed for spokespeople and those dealing with media at a high level.

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Media Essentials

(1/2 day workshop - up to 20 people)

An introductory workshop designed to raise awareness about how to work with the media, what journalists really need and the basics of media relations. You'll learn what motivates journalists, and how the news process really works. Perfect for people dealing with media at the frontline, or as a first step in spokesperson training.

Executive Coaching

(Half day - 1 person 1-3 sessions)

Highly customised for the senior executive, individual coaching allows an intensive session on general technique and media management, through to a spot-workout on particular aspects such as handling difficult questions or perfecting the "grab". The best results come from a three-part program.

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Packaging Media Messages

(Half day up to 15 people)

When the words you say have to get the message across without fail, this workshop takes you through a sure-fire process to come up with the right key messages. This message development workshop can also be used to "road-test" messages prior to the launch of a major campaign or an important company announcement.

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Managing the Media in a Crisis

The methodology used in this program has been used internationally as well as Australia. It covers the essentials in managing the media in a crisis and can be adapted for spokespeople as well as key front-line staff. Many organisations use the methodology to exercise their crisis communication plans.

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Strategic Communication 101

(1/2 day workshop – up to 6 participants)

This workshop helps you and your team refine your needs and identify your audience and goals.

This allows the client to clarify their needs and expectations and to get all the main players to agree on a course of action that identifies main messages, audiences and resources. In this way you gain consensus and buy-in.

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Strategic planning

(Full day workshop with up to 3 participants)

This workshop is hands on. By the end of the day a strategic plan with timelines, areas of responsibility, budgets, staffing with monitoring and evaluation is developed. This plan is a blueprint for communication that is strategic and focused.

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Tailor-made Strategic Communication Plans

When designing a strategy for an organisation or an individual, we spend time looking at what the aims are and how these can be achieved. Communication is not an easy task and not everyone can do it effectively. Communication takes time and energy, and it is important to work with an organisation to see whether they have the resources, both staff-wise and time-wise, to undertake a strategy.

In consultation with the client, this is a longer term process with multiple workshops.
A detailed strategic plan is developed with clear targets, reviews and evaluation. Kirsty McIvor and Associates works closely with each client to gain an in-depth knowledge of their requirements and then develops workshops with relevant personnel to deliver results.

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When a dog bites a man that is not news, but when a man bites a dog that is news.

John B. Bogart


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