Tweet Tweet: the not so sweet sound

HOPES that Twitter would provide a dynamic new platform for voter-votee interaction have been distinctly dampened, but not totally doused.

The Australian 9th August 2010

Neither leader worth following on Twitter

After joining the social networking site with great fanfare in early July, Prime Minister Julia Gillard (@JuliaGillard) has tweeted only sporadically, with most posts written by staff. Opposition leader Tony Abbott (@TonyAbbottMHR) hasn't posted a word since the day the election was called. The only party leader who even occasionally interacts with followers is the Greens' Bob Brown (@SenatorBobBrown).

However, plenty of others are tweeting. Liberal finance spokesman Andrew Robb (@AndrewRobbMP) has taken over as the party's senior Twitter voice and live-tweeted about the leaders' debate. Malcolm Turnbull (@TurnbullMalcolm) and Scott Morrison (@ScottMorrisonMP) are among those who update regularly. The ALP has been noticeably quieter, although Australian Workers Union national secretary Paul Howes (@howespaul) has taken up some of the slack.

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Whoever controls the media, controls the mind.

Jim Morrison


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